SPS Experience

The Sales, Parts, Service Experience is a bi-annual event for Vermeer dealers where they are celebrated for their

accomplishments in the respective categories. 

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2024 saw the update of the event logo that can be utilized for years to come. Crafted in the form of a true shield, it is a symbolic representation of the strength, unity and protection of Vermeer. The shield shape signifies a commitment to protecting ideals and principles, while symbolizing the resilience and fortitude that define Vermeer. With a cohesive and unified structure that represents the solidarity among Vermeer's various teams, it highlights the shared goals and mutual support. The shield’s distinct contours emphasize our proactive stance in facing challenges head-on, reflecting our dedication to overcoming obstacles.

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Accompanying pieces to the logo were items such as pull-up banners, a-frame signage and other small signage.